LOVERBOY AW19 by Theo Adams Company

Theo Adams Company staged Charles Jeffrey's AW19 show at the historic Wapping Power Station as part of London Fashion Week Mens.


Our Favourite Moments from the London Men’s Shows: Performance took centre stage, fashion and theatre merged in a show directed by Theo Adams. Models ran, skipped and jumped down the runway, splashed around in baths filled with paper and slung red feathers from above – creating a scene that paid homage to the nightclubs of the Weimar Republic and the ‘Lost Boys’ of Peter Pan. It was a vision of hedonism, yes, but there was a subtext too: “An opposition to a rumbling sense of global unfairness lies beneath this show,” the designer wrote in his show notes.” AnOther Magazine

Video By Streaming Tank

“Outside in the freezing cold there was a man with slicked-back hair intently playing an out of tune piano, while crackling braziers lit the audience’s way into a dilapidated power station. That was the welcome to the cabaret the designer was about to lay on inside—a piece of theater with rackety, be-feathered, ball-gowned, and tartan-suited characters sprung from Berlin nightclubs in the ’20s, and Peter Pan.

There were crashed chandeliers, an Edwardian bathtub filled with torn-out book pages, a stack of old mattresses, a festooned dressing table like something out of Sally Bowles’s bedroom. A fully clothed couple of naifs jumped into the bath and started play-fighting with the pages. Someone in a red-orange crinolined, raw-edged dress swept by in a hat made from a twist of old beaded tapestry and a towering ostrich feather. A tattered flapper posed in a nude tulle embroidered dress, face masked by a wonky crystal waterfall. Childlike “Lost Boys” wandered past in tied-tight hoodies with teddy bear ears. Someone sported a tartan stuffed-toy fox as a stole.

It was a place where Jeffrey somehow made decadence and innocence happily coexist in a fizzily sincere atmosphere of showing off. “ American Vogue

TAC Team : Director - Theo Adams | Musical Director - Jordan Hunt | Choreography - Jordan Robson | & Starring - Nando Messias


Photography by Rowben Lantion

NOWNESS | 12 DAYS OF PERFORMANCE by Theo Adams Company

NOWNESS have brought together some of their favourite dancers, musicians, movers, and shakers to share their genre-breaking powers in a new series of capsule performances directed by NOWNESS' own creative director Bunny Kinney. 

“A handful of performers from the anarchic Theo Adams Company—a London-based collective of artists, dancers, designers and all manner of mavericks and misfits—participate in an ensemble elegy in this exclusive live rehearsal captured on camera.”

TAC Rehearsal: 874


All clothes from Theo Adams Company Costume Archive, Repetto Paris & The Arc London

Also featured in the series are solo works from Theo Adams Company members Kaner Flex and Isamaya Ffrench as well as performances from Bo Ningen, Rose McGowan and Sergei Polunin among others.

I Once Cared - Jordan Hunt Music Video by Theo Adams Company

Theo Adams has directed a new video for Jordan Hunt's (Theo Adams Company's Musical Director) new single 'I Once Cared'. Taken from his debut EP 'Long Lost'

The first instalment of Theo Adams Company’s ‘Slow Curtain... The End’ -a series of filmed performative episodes shot in one take. 

A Theo Adams Company Production

Director: Theo Adams | 1st AD: Sam Williams | DOP: Paul Bates | Gaffer: Ryan Monteith | 2nd Unit Camera: Ben Streek & Jon Scott | B Roll: Sam Kilcoyne | Editor: Sam Williams | Post Production: Ryan Dzierzek | Colour Grading: Oisín O’Driscoll at The Mill

Production Design: David White | Set: Alice Kirkpatrick & Danny Hyland | Makeup: Isamaya Ffrench | Hair: Soichi Inagaki | Styling: Nick Royal 

Production: Jenny Law, Marius Rocholl, Chris Murdoch | Special Thanks to: Hannah Bellil and Hannah May at Prettybird UK

Choreomania - Film by Theo Adams Company

We are pleased to present a new short film capturing the frenzy of Theo Adams Company’s production ‘Choreomania’ last summer.

Film Documentation : Director & Editor: Vidsett | Cinematographer: Rik Burnell | Focus puller: Jimmy Woodmass | Colourist: Max Goldini | Equipment Rental: Quinpix Digital

Waulking - Loverboy X Matches by Theo Adams Company

Theo Adams and Matt Lambert have co-directed a film for LOVERBOY's debut womenswear collection for Matches. Premiered by British Vogue, read more about the project with an in-depth article by Jerry Stafford on the British Vogue website HERE

Full Credits at the end of the film.

Tantrum : LOVERBOY - AW18 by Theo Adams Company

Theo Adams Company staged Charles Jeffrey's AW18 show as part of London Fashion Week Mens. - 

Nick Knight and the SHOWstudio team captured the show.  The full film above.

 “A blistering howl of a show that, in staging at least, recalled Alexander McQueen at his best.” The Guardian

"The Top 10 Moments from the Men’s Shows: 1. Never one to shy away from the theatrical, Jeffrey’s very personal runway show began with ghoulish performers moving about the show venue in a screaming-and-howling rage, which he said was intended to highlight the challenges of a queer upbringing. The performance — which was choreographed by Jeffrey’s friend and longtime collaborator Theo Adams — featured dancers throwing themselves onto the crowd. The collection, his strongest yet, revealed remnants of Jeffrey’s Scottish background (tartan and heavy knits) mixed with his peculiar yet masterful approach to tailoring. But it was the performance’s scare tactic that left a considerable impression on the attendees even two cities later." The New York Times

"The immaculate touch with which Jeffrey approaches his theatrical world – both in design and delivery – is impressive to say the least. Staged as a salon show by current it-director Theo Adams, his show featured ghoulish performance artists clapping perversely at the models as they walked by. It seemed like a comment on Jeffrey’s own millennial generation reflected around the city’s design studios, of young outsiders-cum-designers, who pine for instant validation and fame." British Vogue

“You felt like you’d been taken through something emotionally educational.“ American Vogue

"Charles Jeffrey presented his most riotously fun experiment in melding fashion and theatre together on the catwalk. Working with the Theo Adams Company, this season he explored the social ideas of Velvet Rage -- The clothes, the ideas and the catwalk spectacle worked together in harmony; it was an incredibly visceral fashion experience of the kind we are not often witness too...It felt like a “moment”." i-D

“Charles Jeffrey Loverboy staged one of those shows that will be talked about for years. It had passion, anger, raw emotion, and it also had fantastic clothes. During the show, I thought, this feels like early Alexander McQueen.
While guests were still being seated, screams were heard. It was performers from the Theo Adams Company, who ran screeching onto the catwalk. More emerged, screeching, running, acting unsettled. When the show began, they took their seats in the middle of the catwalk, hollering, cajoling and spitting at the models as they walked by. If only the audiences at shows had such visceral reactions.“
The Financial Times

Director - Theo Adams | Musical Director - Jordan Hunt | Choreography - Masumi Saito


The 11 O’clock Number by Theo Adams Company

Theo Adams Company staged the last ever salon show at Londons legendary 'Annabel's' with designer Halpern on November 21st with a production entitled The 11 O’clock Number

"Designer Halpern and performance art wonder Theo Adams took subversive glamour to new levels as they staged the last-ever salon show at the old Annabel’s in Mayfair.

If you’re not already familiar with the names Michael Halpern and Theo Adams, you’re officially a dying species. " British Vogue

Read the full article about the production by Vogue HERE

The 11 O’clock Number

Theo Adams Company X Halpern

Cast: Georgie Bee |  Sophia Monique Brown | Emman Debattista | Anna Lewenahupt | Nando Messias | Mariya Mizuno | Sarah Moore | Masumi Saito

Director - Theo Adams | Musical Director - Jordan Hunt | Choreographer - Masumi Saito | Movement Director - Nando Messias

Makeup - Guy Common | Hair - Shiori Takahashi | Additional Music and Mastering - Helen Noir | Production - PRETTYBIRD

Kindly Supported by Christian Louboutin

Special thanks to: Jordan Robson, Hannah Bellil, Chris Murdoch, Charlotte Arif, Alexandra Meyers, Hannah May, Effect Event & Annabel’s.

Photos by Darrell Berry