Theo Adams Company presented a new theatrical production 'There is no Failure', featuring a cast of 30 dancers, performers, singers and musicians created especially for the MAC Cosmetics and Loverboy happening at 180 Strand, London on the 19th of July.
We are pleased to present a new short film capturing the frenzy of Theo Adams Company’s production ‘Choreomania’ last summer.
Film Documentation : Director & Editor: Vidsett | Cinematographer: Rik Burnell | Focus puller: Jimmy Woodmass | Colourist: Max Goldini | Equipment Rental: Quinpix Digital
We are very proud of our Musical Director Jordan Hunt. His debut EP 'Long Lost' is available to stream, download and buy on limited edition Vinyl now.
Theo Adams and Matt Lambert have co-directed a film for LOVERBOY's debut womenswear collection for Matches. Premiered by British Vogue, read more about the project with an in-depth article by Jerry Stafford on the British Vogue website HERE
Full Credits at the end of the film.
Theo Adams Company staged Charles Jeffrey's AW18 show as part of London Fashion Week Mens. -
Nick Knight and the SHOWstudio team captured the show. The full film above.
“A blistering howl of a show that, in staging at least, recalled Alexander McQueen at his best.” The Guardian
"The Top 10 Moments from the Men’s Shows: 1. Never one to shy away from the theatrical, Jeffrey’s very personal runway show began with ghoulish performers moving about the show venue in a screaming-and-howling rage, which he said was intended to highlight the challenges of a queer upbringing. The performance — which was choreographed by Jeffrey’s friend and longtime collaborator Theo Adams — featured dancers throwing themselves onto the crowd. The collection, his strongest yet, revealed remnants of Jeffrey’s Scottish background (tartan and heavy knits) mixed with his peculiar yet masterful approach to tailoring. But it was the performance’s scare tactic that left a considerable impression on the attendees even two cities later." The New York Times
"The immaculate touch with which Jeffrey approaches his theatrical world – both in design and delivery – is impressive to say the least. Staged as a salon show by current it-director Theo Adams, his show featured ghoulish performance artists clapping perversely at the models as they walked by. It seemed like a comment on Jeffrey’s own millennial generation reflected around the city’s design studios, of young outsiders-cum-designers, who pine for instant validation and fame." British Vogue
“You felt like you’d been taken through something emotionally educational.“ American Vogue
"Charles Jeffrey presented his most riotously fun experiment in melding fashion and theatre together on the catwalk. Working with the Theo Adams Company, this season he explored the social ideas of Velvet Rage -- The clothes, the ideas and the catwalk spectacle worked together in harmony; it was an incredibly visceral fashion experience of the kind we are not often witness too...It felt like a “moment”." i-D
“Charles Jeffrey Loverboy staged one of those shows that will be talked about for years. It had passion, anger, raw emotion, and it also had fantastic clothes. During the show, I thought, this feels like early Alexander McQueen.
While guests were still being seated, screams were heard. It was performers from the Theo Adams Company, who ran screeching onto the catwalk. More emerged, screeching, running, acting unsettled. When the show began, they took their seats in the middle of the catwalk, hollering, cajoling and spitting at the models as they walked by. If only the audiences at shows had such visceral reactions.“The Financial Times
Director - Theo Adams | Musical Director - Jordan Hunt | Choreography - Masumi Saito
2018 marks a decade since Theo Adams Company’s first ever performance. It took place at the Tate Britain on January 4th 2008. 1 rehearsal in a nightclub covered in broken glass. The track skipped constantly and we had no idea what we were doing. In 2018 we will be celebrating our 10th anniversary with lots of exciting projects throughout the year. Hopefully, the track won't skip.
Theo Adams Company staged the last ever salon show at Londons legendary 'Annabel's' with designer Halpern on November 21st with a production entitled The 11 O’clock Number
"Designer Halpern and performance art wonder Theo Adams took subversive glamour to new levels as they staged the last-ever salon show at the old Annabel’s in Mayfair.
If you’re not already familiar with the names Michael Halpern and Theo Adams, you’re officially a dying species. " British Vogue
The 11 O’clock Number
Theo Adams Company X Halpern
Cast: Georgie Bee | Sophia Monique Brown | Emman Debattista | Anna Lewenahupt | Nando Messias | Mariya Mizuno | Sarah Moore | Masumi Saito
Director - Theo Adams | Musical Director - Jordan Hunt | Choreographer - Masumi Saito | Movement Director - Nando Messias
Makeup - Guy Common | Hair - Shiori Takahashi | Additional Music and Mastering - Helen Noir | Production - PRETTYBIRD
Kindly Supported by Christian Louboutin
Special thanks to: Jordan Robson, Hannah Bellil, Chris Murdoch, Charlotte Arif, Alexandra Meyers, Hannah May, Effect Event & Annabel’s.
Photos by Darrell Berry
Theo Adams has been interviewed for The Queer Bible a new online guide to queer history.
"Theo Adams is creative director and founder of a collective of performers creating some of the most mind blowing, exhilarating, and moving performances imaginable. "
For King Kong Magazine's 'Transformation Issue' Theo Adams Company collaborated with filmmaker and photographer Matt Lambert to present BLOOD. An exploration of family dynamics through a series of performative responses to various universal themes of family life. Joining some of the Theo Adams Company performers for the project is one of our long-time muses Pippa Brooks and her teenage identical twin sons Joe and Duke who responded to the same themes in their own personal way. OUT NOW
See the full story HERE
Photography Matt Lambert | Creative Direction Theo Adams | Performers Pippa Brooks, Duke Brooks, Joe Brooks, Nando Messias, Sophia Brown, Jordan Hunt, Yen-Ching Lin, Jordan Robson, Anna Lewenhaupt, Mariya Mizuno | Set Design Alice Kirkpatrick | Movement Direction Nando Messias | Stylist Nick Royal | Makeup Isamaya Ffrench | Hair Shiori Takahashi | Production Prettybird | Production Coordinator Ella Knight