The Theo Adams Company created the Theatrical Direction for Ed Marler's SS16 presentation at London Fashion Week.
"It was great to see so many super-organized “big” shows in London—Erdem,J.W.Anderson, Christopher Kane, Simone Rocha, and Mary Katrantzou—but rounding a corner in grungy Soho and walking into this “postapocalyptic” backstreet scene by Ed Marler was my best surprise of the week. Less a show or a presentation than a half-theatrical happening, these girls, dressed in their defiantly decaying finery, were pacing a cul-de-sac, lost in their own demented world—with some pretty fabulous bags and crowns in the bargain. “The collection’s called S.O.S.,” said Marler. “I imagined they were the last people left, and had scrabbled their clothes together from works of art.” I loved it that spontaneous, on-a-shoestring fashion can literally spring up on the street in London, in the time-honored Central Saint Martins style (Marler graduated two years ago), but it’s also cheering to see such small-fry designers swimming right ahead into creating emotional experiences. Marler worked with Theo Adams Company, a young theater direction company, to make this moment!" Sarah Mower, Vogue.com Chief Critic
Theo Adams Company Team : Theo Adams , Nando Messias, Jordan Hunt, Martin Cohn and special thanks to Gemma Jackson
Styling by Matthew Josephs, Make-Up by Daniel Sallstrom, Hair by Roxane Attard