Tantrum : LOVERBOY - AW18 / by Theo Adams Company

Theo Adams Company staged Charles Jeffrey's AW18 show as part of London Fashion Week Mens. - 

Nick Knight and the SHOWstudio team captured the show.  The full film above.

 “A blistering howl of a show that, in staging at least, recalled Alexander McQueen at his best.” The Guardian

"The Top 10 Moments from the Men’s Shows: 1. Never one to shy away from the theatrical, Jeffrey’s very personal runway show began with ghoulish performers moving about the show venue in a screaming-and-howling rage, which he said was intended to highlight the challenges of a queer upbringing. The performance — which was choreographed by Jeffrey’s friend and longtime collaborator Theo Adams — featured dancers throwing themselves onto the crowd. The collection, his strongest yet, revealed remnants of Jeffrey’s Scottish background (tartan and heavy knits) mixed with his peculiar yet masterful approach to tailoring. But it was the performance’s scare tactic that left a considerable impression on the attendees even two cities later." The New York Times

"The immaculate touch with which Jeffrey approaches his theatrical world – both in design and delivery – is impressive to say the least. Staged as a salon show by current it-director Theo Adams, his show featured ghoulish performance artists clapping perversely at the models as they walked by. It seemed like a comment on Jeffrey’s own millennial generation reflected around the city’s design studios, of young outsiders-cum-designers, who pine for instant validation and fame." British Vogue

“You felt like you’d been taken through something emotionally educational.“ American Vogue

"Charles Jeffrey presented his most riotously fun experiment in melding fashion and theatre together on the catwalk. Working with the Theo Adams Company, this season he explored the social ideas of Velvet Rage -- The clothes, the ideas and the catwalk spectacle worked together in harmony; it was an incredibly visceral fashion experience of the kind we are not often witness too...It felt like a “moment”." i-D

“Charles Jeffrey Loverboy staged one of those shows that will be talked about for years. It had passion, anger, raw emotion, and it also had fantastic clothes. During the show, I thought, this feels like early Alexander McQueen.
While guests were still being seated, screams were heard. It was performers from the Theo Adams Company, who ran screeching onto the catwalk. More emerged, screeching, running, acting unsettled. When the show began, they took their seats in the middle of the catwalk, hollering, cajoling and spitting at the models as they walked by. If only the audiences at shows had such visceral reactions.“
The Financial Times

Director - Theo Adams | Musical Director - Jordan Hunt | Choreography - Masumi Saito