Waulking - Loverboy X Matches by Theo Adams Company

Theo Adams and Matt Lambert have co-directed a film for LOVERBOY's debut womenswear collection for Matches. Premiered by British Vogue, read more about the project with an in-depth article by Jerry Stafford on the British Vogue website HERE

Full Credits at the end of the film.

Tantrum : LOVERBOY - AW18 by Theo Adams Company

Theo Adams Company staged Charles Jeffrey's AW18 show as part of London Fashion Week Mens. - 

Nick Knight and the SHOWstudio team captured the show.  The full film above.

 “A blistering howl of a show that, in staging at least, recalled Alexander McQueen at his best.” The Guardian

"The Top 10 Moments from the Men’s Shows: 1. Never one to shy away from the theatrical, Jeffrey’s very personal runway show began with ghoulish performers moving about the show venue in a screaming-and-howling rage, which he said was intended to highlight the challenges of a queer upbringing. The performance — which was choreographed by Jeffrey’s friend and longtime collaborator Theo Adams — featured dancers throwing themselves onto the crowd. The collection, his strongest yet, revealed remnants of Jeffrey’s Scottish background (tartan and heavy knits) mixed with his peculiar yet masterful approach to tailoring. But it was the performance’s scare tactic that left a considerable impression on the attendees even two cities later." The New York Times

"The immaculate touch with which Jeffrey approaches his theatrical world – both in design and delivery – is impressive to say the least. Staged as a salon show by current it-director Theo Adams, his show featured ghoulish performance artists clapping perversely at the models as they walked by. It seemed like a comment on Jeffrey’s own millennial generation reflected around the city’s design studios, of young outsiders-cum-designers, who pine for instant validation and fame." British Vogue

“You felt like you’d been taken through something emotionally educational.“ American Vogue

"Charles Jeffrey presented his most riotously fun experiment in melding fashion and theatre together on the catwalk. Working with the Theo Adams Company, this season he explored the social ideas of Velvet Rage -- The clothes, the ideas and the catwalk spectacle worked together in harmony; it was an incredibly visceral fashion experience of the kind we are not often witness too...It felt like a “moment”." i-D

“Charles Jeffrey Loverboy staged one of those shows that will be talked about for years. It had passion, anger, raw emotion, and it also had fantastic clothes. During the show, I thought, this feels like early Alexander McQueen.
While guests were still being seated, screams were heard. It was performers from the Theo Adams Company, who ran screeching onto the catwalk. More emerged, screeching, running, acting unsettled. When the show began, they took their seats in the middle of the catwalk, hollering, cajoling and spitting at the models as they walked by. If only the audiences at shows had such visceral reactions.“
The Financial Times

Director - Theo Adams | Musical Director - Jordan Hunt | Choreography - Masumi Saito


The 11 O’clock Number by Theo Adams Company

Theo Adams Company staged the last ever salon show at Londons legendary 'Annabel's' with designer Halpern on November 21st with a production entitled The 11 O’clock Number

"Designer Halpern and performance art wonder Theo Adams took subversive glamour to new levels as they staged the last-ever salon show at the old Annabel’s in Mayfair.

If you’re not already familiar with the names Michael Halpern and Theo Adams, you’re officially a dying species. " British Vogue

Read the full article about the production by Vogue HERE

The 11 O’clock Number

Theo Adams Company X Halpern

Cast: Georgie Bee |  Sophia Monique Brown | Emman Debattista | Anna Lewenahupt | Nando Messias | Mariya Mizuno | Sarah Moore | Masumi Saito

Director - Theo Adams | Musical Director - Jordan Hunt | Choreographer - Masumi Saito | Movement Director - Nando Messias

Makeup - Guy Common | Hair - Shiori Takahashi | Additional Music and Mastering - Helen Noir | Production - PRETTYBIRD

Kindly Supported by Christian Louboutin

Special thanks to: Jordan Robson, Hannah Bellil, Chris Murdoch, Charlotte Arif, Alexandra Meyers, Hannah May, Effect Event & Annabel’s.

Photos by Darrell Berry

Sleek Magazine Portraits by Theo Adams Company

Photographer Louie Banks shot a series of portraits backstage of our production Choreomania exclusively for Sleek Magazine

Photography - Louie Banks | Set Design – Alice Kirkpatrick | Wardrobe – Ed Marler & Matthew Josephs | Makeup - Guy Common & the MAC pro team | Hair - Shiori Takahashi

BLOOD by Theo Adams Company

For King Kong Magazine's 'Transformation Issue' Theo Adams Company collaborated with filmmaker and photographer Matt Lambert to present BLOOD. An exploration of family dynamics through a series of performative responses to various universal themes of family life. Joining some of the Theo Adams Company performers for the project is one of our long-time muses Pippa Brooks and her teenage identical twin sons Joe and Duke who responded to the same themes in their own personal way. OUT NOW


See the full story HERE

Photography Matt Lambert | Creative Direction Theo Adams | Performers Pippa Brooks, Duke Brooks, Joe Brooks, Nando Messias, Sophia Brown, Jordan Hunt, Yen-Ching Lin, Jordan Robson, Anna Lewenhaupt, Mariya Mizuno | Set Design Alice Kirkpatrick | Movement Direction Nando Messias | Stylist Nick Royal | Makeup Isamaya Ffrench | Hair Shiori Takahashi | Production  Prettybird | Production Coordinator Ella Knight 

Theo Adams Company T-shirts now on sale. by Theo Adams Company

Theo Adams Company T-Shirts now available to buy on our online shop. HERE

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Theo Adams Company T-Shirts, are used by all company members backstage and in rehearsals.

These are very limited edition and all proceeds will go towards the creation of The Theo Adams Company's new public project.

Screen printed on 70% Bamboo Viscose 30% Organic Cotton Jersey fabric which is naturally antibacterial, much softer to the touch yet more durable than pure cotton, and it’s much more ecologically sustainable.

Life Is Ridiculously Awesome by Theo Adams Company

Theo Adams Company members Theo Adams and Isamaya Ffrench have collaborated to create "Life Is Ridiculously Awesome' an NYC character study for King Kong Magazine's Transformation Issue. Isamaya transformed into 12 characters in NYC in 24 hours.

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Photography Sayaka Maruyama | Hair & Bespoke Wigs Tomihiro Kono | Model & Makeup Isamaya Ffrench | Styling Nick Royal | Artistic Direction Theo Adams


Fiorucci: The Resurrection Presented by Theo Adams Company by Theo Adams Company

Photo by Darrell Berry

Photo by Darrell Berry


On September 15th Theo Adams Company presented a site-specific immersive work titled The Resurrection for the relaunch of the iconic Italian Brand Fiorucci. More images and full credits on our Project page HERE

Selected Press from the Project:

"It really takes a lot to get me to willingly go out on an evening after shows in London Fashion Week—or any Fashion Week, come to that—but I couldn’t jam my finger on the RSVP yes button fast enough when I opened an emailed invitation for Friday night. It read “Fiorucci: Resurrection Presented by Theo Adams Company.” It’s happening at L’Escargot, an old established restaurant over many floors in Soho and the main attraction? Well, Fiorucci is a fond memory so I’m curious, but it’s Theo Adams who’s the main magnet."  Sarah Mower for American Vogue

The kind of party that many brands would kill for: achingly cool, outrageously oversubscribed and lots of fun. Having Theo Adams as the event’s creative director certainly helped. Adams, a performance artist and director of the contemporary theatrical performance group Theo Adams Company, was tasked with creating a multisensory performance party inspired by the “Giallo” Italian film genre of Fiorucci’s heyday of the Seventies and Eighties. For this, he emptied L’Escargot, London’s oldest French restaurant, and turned it into a madcapworld of disco and hedonism, complete with framed soccer jerseys and pizza-by-the-slice, and using music, performance, dance, set design, video, lighting and fashion to bring his vision to life. In one room, a bedroom, the door was shut every hour, trapping whoever was inside into a mad performance involving feathers, explosions and loud music; at the Fiorucci Risorante, waiters emerged every 20 minutes to sing “Happy Birthday” to someone random; on the top floor, Ruth Brown, a soul singer with an incredible voice, gave two intimate performances; drag queens dressed in Fiorucci 2.0 throughout, and London fashion favorite DJs James Hillard and Jim Stanton of Horse Meat Disco kept guests shaking on the dance floor." WWD

"For all the spectacles that took place on the runways of London Fashion Week, it was at the after-parties where the real fun began. The heaving Fiorucci party last Friday, was a case in point. Amid the heavy smoke and foggy mirrors of the labyrinthine townhouse that is home to L’Escargot restaurant in Soho, scantily clad actors and performers from the Theo Adams Company created a wild series of immersive rooms inspired by the “giallo” Italian film genre of the 1970s (a.k.a. the Fiorucci glory days). A fearsome troupe of drag queens guarded the door, as dozens of ambitious crashers crowded outside. Inside, the staircases were jammed with the city’s brightest young things. Think British models including Edie Campbell and Georgia May Jagger, or the designer Charles Jeffrey in a painted face and cobalt blue suit. Lethal martini vermouth cocktails flowed with abandon. A specially shipped Italian pizzeria oven on the third floor pumped out slices to ravenous partygoers until the early morning hours." New York Times

"Halston, Gucci, Fiorucci,” sang the godmothers of disco music, Sister Sledge, once upon a dance floor. And at the relaunch of cult Italian brand Fiorucci, the legacy of “He’s The Greatest Dancer” was still very much alive. Last night’s greatest dancer, or dancers, came in the form of the Theo Adams Company, the explosive and enigmatic performance collective. Akin to the Michael Clark Company, who were famous throughout the ’80s and beyond for their equally wild performances, Adam’s crew were certainly no wallflowers among the mixed media happenings in every room of the labyrinth-like venue of London’s oldest French restaurant, L’Escargot—which ranged from rolling around in a makeshift bed to singers belting out ballads. While Horse Meat Disco provided the tunes, an almighty array of old and new Fiorucci fans came forward for what one reveler was heard dubbing, “the best London Fashion Week party I’ve ever been to."  American Vogue

"Fiorucci is back in the world and marking its eagerly awaited London store launch with a party featuring the Theo Adams Company. At the men’s shows in June, the choreographer’s spirited performance at Hoi Polloi was widely praised as the event of the week, celebrating the youthful guts embodied by the London shows. This is the show international guests should see." British Vogue

"Tonight we’re going to party like its 1981. In London’s oldest French restaurant, L’Escargot, Fiorucci relaunched with the inimitable help of the Theo Adams Company. Theo’s amazing work was entitled The Resurrection, in keeping with the brand’s quasi-religious second fashion coming. Fiorucci might be Italian, but it is so synonymous with the New York of Danceteria, subway graffiti, block parties, the Bronx and John Jellybean Benitez it might just as well come with its own boombox and extended remix. On an autumnal night in 2017 in Soho (London variant), Theo Adams took us there for a party that rampaged into the wee small hours. Adams response to the brand’s brief was inspired, he said by ‘Italian Giallo theatre and the death of the disco. Everything from the food and drink served to the trash on the floor has been meticulously considered.’ Considered Trash could well be a concept for next season’s LFW. For a night, it was all kicking off at a discreet and tasteful French bistro named after the snail. ‘It’s full of performance, soul, hedonism and horror,’ he explained. Adams cut his teeth in London nightlife, as a North London schoolkid, sneaking his way underage way into the best soirees. His sophisticated performance instinct is tied to the night. He has always defied gender constrictions and brought trailing in his wake a thorough understanding of what it means to perform as if your life depends on it. ‘This is not a fashion party,’ he said. ‘It is a space where your worst nightmares and most euphoric dreams become a reality.’ Literally, everyone came out to play." LOVE Magazine