Charles Jeffrey's LOVERBOY - SS18 / by Theo Adams Company

Theo Adams Company directed Charles Jeffrey's SS18 show as part of London Fashion Week Mens. - 

"A dance performance choreographed by The Theo Adams Company sent a throng of pink, cardboard clad figures around the catwalk in what felt like an alternative nativity scripted by Quentin Crisp and Boy George." Wallpaper*

"The ‘we’ and the ‘our’ is the collective point about the Loverboy phenomenon. Jeffrey is less a singular design genius—though his particular talent is painterly, spontaneous illustration—than a ringmaster and pied piper of many who have formed a movement sprung straight out of the British art school tradition. Working from a subsidized studio in Somerset House, Jeffrey orchestrates the performance director Theo Adams and 3-D costume designers Gary Card and Jack "Appleyard, calls on former Central Saint Martins classmate Richard Quinn for prints and the expert seamstress Sybil Rouge for tailoring... What was most remarkable here was the sense of transformative joy rather than anger that Charles Jeffrey and company communicate together. Choosing to be cheerful is in itself an act of defiance against the forces of darkness, and that feeling ran right through the audience." Vogue

Director - Theo Adams | Soundtrack - Jordan Hunt | Choreography - Masumi Saito