CHOREOMANIA / by Theo Adams Company

Photo by Darrell Berry

Photo by Darrell Berry

As part of their ongoing ‘Hoi Polloi Commissions’ series, Pablo Flack and David Waddington invited the Theo Adams Company to create a site specific work to celebrate the close of London Fashion Week Men’s, which culminated in a theatrical performance entitled Choreomania - Dinner Dance , which took place on June 12th 2017 within Ace Hotel London Shoreditch. Full gallery of documentation and credits HERE

"The most fun I’ve had at a party almost ever happened this summer, when Adams, who stages immersive theater happenings, was commissioned by restaurateurs David Waddington and Pablo Flack to lay on a dinner experience and a half at Hoi Polloi at the Ace Hotel in East London. " American Vogue

'To celebrate the end of LFWM earlier this week, the Theo Adams Company - a collective of brilliant performers whose avant garde theatrics have been tapped by everyone from Louis Vuitton and Liberty of London to, more recently, Charles Jeffrey LOVERBOY's SS18 show - transformed the Ace London Hotel's Hoi Polloi into a Dry Cleaners-cum-speakeasy inspired by illegal 80s Cha Chaan Tengs. "We wanted to transform people to another time and place and take them on a truly emotional rollercoaster," said the group's founder Theo Adams of the event. "Parodying the world of fashion events while celebrating all its ridiculousness in the most spectacular and cathartic way possible." Reba Maybury DJed, after the collective spent a night singing showtunes in a setting that included pink loo roll and carnation-adorned tables.' LOVE Magazine

"On a quiet Monday night in east London, the city's emerging fashion scene came together in a celebration of the spring/summer 18 men's shows they'd just completed. David Waddington and Pablo Flack served grilled cheese sandwiches at Hoi Polloi, Mandi Lennard played sprechteilmeister, and Theo Adams directed his troupe of flamboyant performers in a magnificent stage show with fabulous costumes by Ed Marler. Around the tables, you could see London's famous fashion faces lighting up: Charles Jeffrey, Craig Green, Edie Campbell, Stephen Jones, Edward Meadham, Molly Goddard, Tim Walker, Sarah Mower. Everyone was there, not for the air-kissing and networking but for London's unparalleled fashion community. To the outside industry, it could seem like a circus, but in this city there's no such thing as mindless fun. Choreomania, as the evening was called, was a manifesto to fashion, to London and to its outside world. A familiar one, perhaps, but as important as ever: in this city, in this pocket of the industry, great fashion happens because creatives stand together, support each other, and retain an undying sense of optimism--even if they embrace the gloom, too.." i-D